April 26, 2018

Corporate Video: How to Tell the World Your Brand Story

When you consider the popularity of video platforms such as Vimeo and YouTube, it should come as no surprise that video is enjoyed by the masses on a regular basis. However, it’s not only entertainers and musicians who are enjoying the limelight, as an astonishing 87 percent of online marketers also use corporate video production to promote a brand, product or service.

Although you may assume that these videos would be akin to the famous infomercials seen around the world, the truth is that companies are realizing that customers want to know more than store locations and discounts, they want to learn more about the business as a whole.

To reiterate how relevant video is, we only must consider some statistics

  • ●  Over 500 million hours of video is viewed online every day
  • ●  There is more video content uploaded online in 30 days than major US networks have created in the last 30 years.
  • ●  A third of a user’s time online is spent watching the video.
  • ●  Half a billion people watch videos on Facebook every day.

Their statistics are merely the tip of the iceberg when it comes to the benefits of video, but they do highlight how important video is, regardless of its context.

Sell a Brand Using Videos

Those of us who we who run a small business may wonder what the big deal is about the instilment of video marketing, especially when they are bigger brands out there dominating the online arena. The truth of the matter is that the Internet caters to almost every taste, so if you’ve something to sell, then there’s no reason you can’t find a customer.

Corporate Videos are a great way of educating your customers about your business roots, as well as offering a personal touch that will really connect with its audience.

Choose a Bespoke Solution

There will be times when a lot of businesses seem to operate in a similar way, but there can be a lot of differences in the way the business operates. Some may look to rely on the history of a company, whereas others may want to capitalize on their current success. Regardless of your business goals, there’s no reason as to why your company can’t make use of corporate video.

A plumbing company could make use of corporate video by offering a series of tips for detecting faults, or how to maintain their plumbing in the right way. A company that’s offering a product could do an overview of the item, going into detail about the benefits the product offers. The possibilities are endless.

Corporate videos allow for customers to get an inside look at how your company operates and retelling the history of the company using corporate video is a great way of telling your story in an entertaining way. Not only does this allow for your brand to expand in the right way, but it also forms a stronger bond between the business and the customer.