March 02, 2018


Expos are global events that turn heads and build brands. Apple, Ford, Samsung, and Dyson are four household names that have utilized the power of the Expo format to help nurture brand recognition and awareness. The Dubai Expo 2020 is literally a universal exposition. Its purpose is to showcase the very best of global endeavors along with the character and flair of the national host. This dichotomy is at the heart of the Expo experience.

A Little History…

It has a long history from the Exposition Universelle in 1899 to the Worlds Fair in New York in 1964. They are predominantly held in major cities every five years, with regional vagaries – like Kazakhstan in 2017 and Turkey in 2016 back-to-back. They are managed by the Bureau International des Expositions. It oversees the bidding and oversight of national government expo project management.

The phonograph, the typewriter, the electric outlet, the x-ray machine and post-it notes were all showcased to the world at an expo event. The purpose of the event is to bring together governments, corporations, and business, along with charities and academia, with the help of millions of visitors to help nurture a collaborative global perspective of progressive change and technological innovation.

Why is Dubai Expo 2020 important?

Dubai will host Expo 2020 and will play host to a global endeavor – to see a better world together. The core themes of Dubai Expo 2020 are as follows:

  1. Opportunity
  2. Mobility
  3. Sustainability

The Dubai Expo 2020 experience will be attended by trade delegations from nearly 170 nations worldwide. It will bring together global academia, think tanks, pressure groups, and NGOs. It will bring micro, small and medium-sized business alongside corporations. It will bring governments, government and state-run agencies and other public-sector bodies. Together they will connect minds, connect values and connect innovation to help solve the world’s biggest problems – in opportunity, in mobility, and in sustainability.

How your Brand can play a part in Expo 2020

If your company spends time, money and effort developing trade show booths and event presence, you’ll need to think seriously about your brand impact at Dubai Expo 2020. Attracting visitors is always difficult but in a multi-lingual, multi-cultural and socio-economically diverse landscape as the global Dubai Expo 2020 event is, you’ll need to create visual flair to help nurture brand awareness to stand out from the crowd in Dubai Expo 2020.

Utilising the Power of Corporate Video Production

Why not engage the services of a Dubai-based corporate video production company? The Company Films can help promote your brand by developing audacious corporate film products that help generate the right ‘buzz’, the correct ‘tone’ and a purposeful presentation designed specifically for your unique brand proposition.

We can help develop video content that can be deployed within a trade show environment – we can create a diverse mix of content needs from commercial videos, documentaries and more to help ‘grab’ attention and to build brand awareness through professionalism and insightful engagement. Why not call The Company Films today on +9715 5665 5407 to find out how we can help you succeed at the Dubai Expo 2020?