June 15, 2022

How Do Corporate Videos Increase Brand Awareness

Video content has fast emerged as one of the most popular mediums for businesses today. Videos are more memorable, more engaging, and far more popular among consumers than any other type of content. These are data-backed claims. 8 out of 10 marketers feel that video content has a positive impact on sales. 78% of video marketers report video marketing has improved their company’s bottom line.

Is your company using video marketing? A corporate video is not just an advertising vehicle; it is a valuable tool to enhance brand awareness. When people do an internet search, they are more likely to click on a thumbnail than on a text link. Also, people share videos more than articles or blogs, especially the ones they relate to on a personal level.

In today’s time, no brand can afford to undermine the power of corporate videos. Here’s how they can help increase brand awareness:

Video content increases your search engine visibility

Nearly half of Google’s search result pages include videos. When a search result includes a thumbnail, it receives twice as many clicks. 

Businesses have learned to increase their website’s ranking through the use of keywords and various other tactics. However, with more and more content being uploaded onto the internet, it is difficult to outrank other websites using text alone. So, how do you sidestep the competition? The answer is corporate videos.

Google shows videos on the result pages. So, a corporate video featuring your brand only needs to compete with those. If there are no other videos, the top spot is yours. 

Videos increase user engagement

Since people spend more time watching videos on a website than reading text, the extra time they spend on your website gives you more time to engage with them and present your brand’s message. An engaged visitor is very likely to share that message with others, improving brand awareness. Corporate videos not only benefit those who visit your website but could also attract more people to your website. When people spend more time on your web page, it helps increase your search engine ranking as well.

However, your corporate videos must be engaging and attractive to get the desired results. Consider hiring a corporate video production company in Dubai to create high-quality, effective video content.

Videos are more memorable

People remember videos much more than they remember text. Most people are able to recall video advertisements that they have seen recently much more easily than text. 84% of people claim that they have been convinced to buy a product or service after watching a brand’s video. They either visited the website, searched online, or looked for the products in the local stores.  78% of marketers claim that video marketing has helped them increase sales.

Video ads have a higher conversion rate than text ads. You should have the necessary expertise and equipment to make videos that boost lead generation and sales. If you don’t have that kind of expertise or resources, hiring a Corporate Video Production Company in Dubai can be very beneficial.