June 15, 2022

How does Video Production Benefit Your Business

For many companies, video marketing has become an integral part of their overall marketing strategy. Video, by far, is your biggest opportunity for this year and the years to come. 82% of all internet traffic will be comprised of online videos by 2022. 86% of businesses now use video as a marketing tool. Revenue growth for marketers using video is 49% faster than those that do not use video content.

A look at these statistics makes it quite evident that video marketing should undoubtedly be a part of your promotional toolbox. If you lack sufficient resources in your marketing team to create video content, consider hiring a video production company in Dubai. Video is not only cost-efficient but also an extremely versatile marketing tool.

Here’s how video production can benefit your business:

It increases your conversion rate

Did you know you could boost your conversion rate by 80% by including a video on your landing page? Videos can also significantly boost your sales figures. 84% of people were convinced to buy a product or service after watching a video by the brand. Making your videos more meaningful and exciting can help you drastically improve your bottom line. Do you need help making your videos more engaging? Consider hiring one of the best video production companies in Dubai.

The success of video marketing is not very surprising. Humans are visual beings, and videos increase the credibility of a product in the most powerful way. 

It delivers excellent ROI

89% of marketers claim that videos give them a good ROI (Return on Investment).  94% of marketers said that videos helped customers gain a better understanding of their product or service. Videos can be quite powerful in enhancing brand awareness and brand recall, two important factors for driving revenue.

It may not be easy to make videos, but it does pay great dividends in the long run. However, video editing tools have become quite affordable and user-friendly. Thanks to smartphone technology, it has become quite easy to make decent videos on your smartphone too. But, you must focus on the quality of your videos. Content is King. If you want to generate leads or drive sales, your videos must adequately clarify your product or service. 

If making high-quality corporate videos seems a bit too much for you, engaging a corporate video production company in Dubai can be quite beneficial.

Videos increase trust and credibility

Creating personal and authentic videos can spark a genuine connection with your audience. Your customers want to know more about your company, what your mission is, and why they should invest their money in your brand. By showing people how your brand is different from others and how it strives to stay true to its values, you can increase your brand’s trust and credibility. Ensure that your videos are interesting and creative – they should grab the attention of the audience from the very beginning.

Search engines favor videos

Nowadays, all businesses understand the importance of SEO and why your website needs to rank among the top on search engine result pages. Videos can help you get a high ranking on search engine result pages. The higher you rank, the more web traffic you generate, which results in more leads and sales.