Geddam – Luna Ice Coffee

the film

The brief from Luna was all about energy. An endless surge of it.

“Geddam” means “forward” in Arabic, and that word became the engine of the film. We repeated it from vignette to vignette, letting it build momentum as the story moved.

The real breakthrough came from our director, who pitched one visual trick to tie it all together. A seamless editing flow where one person moves forward and passes their energy on to the next. Like a domino effect, or a snowball. We started with a single character and frame by frame kept adding more people, until the human snowball turned into a full blown meteor screaming GEDDAAAAAAM!!!