Never Give Up – Casio

the film

Two of our producers bought Casio watches purely for the love of old times.

Two weeks later there was a brief from Casio sitting in our inbox. One of the biggest “Aha!” moments we’ve had.

Casio is one of those brands you keep close to your heart. Everyone has a memory attached to it somewhere. So this film means a lot to us.The brief was straight to the point. Casio’s signature line, NEVER GIVE UP.

The film is about living your life the way you want, instead of carrying everyone else’s expectations with you.

The script goes like this:

Once upon a time, nothing special was happening. No one was trying to impress anyone or tick a box. People were just doing things they liked, because they liked them. Sometimes that turns into something special, sometimes it doesn’t. Not everything needs to go somewhere to be worth staying with. We shot this campaign on an ARRI 35mm camera with Kodak film stock. Going back in time all over again. Shooting on actual film comes with its own challenges, and that’s exactly what makes it one of the best experiences you can have as a filmmaker.