When Personality Takes the Lead: Peter Sagan x Zac Ella

Some creative collaborations work because the idea is strong. Others work because the people at the centre of them simply make sense together. MyWhoosh’s film featuring Peter Sagan, directed by Zac Ella, is a little of both.

Sagan has always been more than a cycling champion. Beyond the wins, world titles and unmistakable racing style, there’s a natural charisma to him: A sense of humour, confidence and playfulness that has made him one of the sport’s most recognisable personalities. That makes him a fascinating talent to put in front of a camera. You don’t need to manufacture a character around Sagan, you just need to give him the space to be himself.

That’s where Zac Ella comes in. Known for his comedy-led work and playful visual style, Zac has a knack for finding humour in personality and letting performances carry the film. His directing is built around character, timing and the unexpected, a way of taking a familiar situation and giving it just enough of a twist to feel fresh. Put the two together, and the result feels instinctive.

Rather than making Sagan fit a conventional advertising role, the film is built around what makes him entertaining in the first place. His confidence, humour and natural presence carry the storytelling, while Zac’s direction creates the space for those qualities to come through. Sagan brings the attitude and spontaneity; Zac brings the timing, the visual language and the creative world around him.

It’s a collaboration where neither side has to try too hard. Sagan doesn’t need to become a comedian, and Ella doesn’t need to manufacture a larger-than-life character. The personality is already there, and the creative challenge is simply knowing how to capture it. There’s a sense that the film is having fun with its own premise rather than taking itself too seriously.

That feels particularly right for MyWhoosh. Cycling can be intensely competitive and technical, but it also has another side. Freedom, community, and sheer enjoyment of riding. The campaign captures that balance without forcing it, it’s confident, energetic and a little mischievous, much like the two personalities behind it.

Ultimately, it’s a reminder that when the right talent meets the right creative voice, personality becomes one of the strongest sources of creativity, and it shows on film. Peter Sagan brings the personality, while Zac Ella brings the creative lens. Together, they make cycling feel a little more fun.